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Search Marketing Analytics
ROI Tracking
Sophicʼs Optimal Analytics™ provide business web sites with the power to monitor and measure
their search engine marketing campaigns from end to end. These analytics tools do much more
than just provide raw numbers, they provide actionable business intelligence. These meaningful
interpretations provide performance data as well as direction on what strategic Internet
marketing moves to make next.
Sophic Advance Analytics
Know More
Sophic analytics not only explain what is happening with your search marketing campaigns and
your competitorsʼ campaigns, but why. We can provide this data from a high level to a granular
level. This type of control and flexibility allows you to optimize your search engine marketing
campaigns in a sophisticated results-oriented manner.
Holistic Analytics
As a research oriented internet marketing agency, we thrive on data and even data about data.
Sophicʼs relentless pursuit for information about how your business is performing online and
how to optimize it will give you access to a wide spectrum of analytical data:
- Competitive Analysis: PPC and SEO
- Industry competition level
- Number of competitors
- Competitor ranks
- Competitor keywords
- Competitor keyword scores
- Competitor efficiency score
- Competitor inbounc links
- Compare pay per click scores to natural organic scores
- On demand side by side comparisons of you or any of your competitors against another
competitor for the above points.
- More competitive data is available. Tell us the competitive analysis data that you would
like to see.
- Forecasting: Paid Search (PPC)
- Average cost per click (CPC)
- Clicks per day
- Cost per day
- Daily budget
- Ad positions
- More forecasting data is also available. Share with us the paid search forecasting data
that you would like to see.
- Key Performance Indicators: PPC
- Visits
- Pageviews
- Pages per visit
- Bounc rate
- Average time on site
- New visits
- Traffic sources
- Conversions
- Goals
- Traffic sources
- Keyword positions
- More KPI data is also available. Let us know what paid search key performance indicator
data that you would like to see.
Want To Know How Your Business Is Doing Online?
We can tell you. Contact Sophic to learn how. |
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