Paid Search - Pay Per Click (PPC)
Discovery, Analysis, Planning, Implementation, Management
Sophic Optimal Approach™
Accountable end to end paid search solutions that get to the point.
Sophicʼs Optimal Approach™ PPC services provide businesses with actionable intelligence concerning their paid search campaigns that empowers them to make informed decisions regarding pay per click ad groups, keywords, advertisement content, competition rankings, spending forecasts and ongoing campaign management.
How You Can Benefit
Your organization can benefit from Sophic Optimal Approach™ pay per click services in the following ways:
Set The Stage for Success
Employing the best ad groups, keywords and well-written Google Adwords® advertisements that point to highly relevant landing pages demonstrate that your business understands what your customers want. Sophic’s competitive analysis delivers reports with examples of the highest ranking paid search advertisements and their landing pages within your industry. This data will serve as a model for how Sophic can implement and manage your campaigns to become number one.
Minimize Trial and Error
Unfortunately, most people lose time and money on random trial and error approaches with their paid search campaigns and still never seem to get them quite right. To avoid or correct these missteps, you need to employee the most effective keywords, ads and landing pages in your industry. In order to do this, you must identify who your online competition is and which of those competitors perform the best. Sophic Optimal Approach™ reports provide this information.
Follow The Leader, Become The Leader
Once you identify the leader in your industry, you can begin to learn from all the right things that they are doing to be #1. The leader in your industry has spent considerable money, time and other resources in order to get the highest rank. You can leverage this to your advantage. After you learn this, you apply the knowledge to make your rank, traffic and conversions climb.
Know Your Competition
Getting a clear, graph-able picture of your online competitive landscape can be just as important as knowing who is #1. Obviously, this is vital information for online decisions such as how to implement and manage your pay per click campaigns. Additionally, this data can also feed offline decision making. For example, what if it became evident that your main supplier or largest customer is directly competing and winning against you online? How could that data impact your day to day interactions with them?
Know Your Business Position
It is also important to identify and understand your business rank position online in your industry. Once you know your rank, you can measure and gauge the path to #1. Sophic discovery and planning services can help you build this PPC roadmap.
Increase rank, Reduce PPC Costs
We can apply our competitive analysis data and planning data into your campaigns to earn higher Adwords Quality Scores®. This will help you gain the best visibility in paid search engine result placements. Additionally, a higher Adwords Quality Score can reduce your average cost per click because Google rewards relevant, popular ads with lower fees. This will also improve click through rates (CTR) and and ultimately customer conversions.
Forcecast Future Traffic and Spending Now
Sophic can help you project key variables regarding your pay per click campaign costs and ROI. Get projections now on average future cost per click (CPC), maximum cost per click, estimated clicks per day, estimated cost per day and estimated ad positions. This enables you to make informed planning decisions about how to set budgets, allocate spending and manage sales teams.
Get Management and Proactive Direction From The Best Tools
Our analytics tools are some of the best available. They scan what your online customers are searching for and query search engines for paid search statistics dozens of times per day. This data provides Sophic PPC management specialists with key data to help our customer stay on top of trends based on what is happening on an hourly, daily, weekly and monthly basis. These tools highlight campaign inefficiencies and Sophic provides recommendations on how to address these issues. When Sophic manages your campaign, we monitor them to uncover changing conditions so that we can make proactive adjustments. This helps you to maintain a competitive advantage.
Focus On Managing Your Business
Sophic professional pay per click management delivers a portfolio of advanced technology solutions. This technology empowers Sophic to efficiently manage your PPC campaigns in the background delivering relevant, quality traffic to your website. This process allows you to focus on fulfilling your online orders, screening leads, working opportunities, signing new customers and improving your business. Our PPC monitoring and management technology gathers statistics dozens of times each day from search engines and end user behavior regarding your campaigns. From this data, we pinpoint problems as they surface, diagnose them and implement corrective action. We also receive data on new competitors so we can keep an eye on them. We monitor new ads and keyworids from your top competitors so that informed decisions can be made collectively along the way.
Get Better Results No Matter What Stage Your Are At
Sophic is a full service pay per click agency. Our SEM Process covers discovery, analysis, planning, implementation and ongoing management.
New to PPC
Instead of “taking a stab” or “starting from scratch” with implementing pay per click campaigns, Sophic provides you with existing and real-time paid search data that is derived directly from what your top competitors are doing successfully. We can also help you to forecast cost and traffic.
Currently Implementing PPC
You know that selecting the right ad groups, keywords, advertising content and landing pages are critical to success. Determining and stringing these variables together in succession can be difficult and enigmatic, causing you to wonder if you are accurately positioning yourself for success. Sophic Optimal Approach™ shows you the paid search formulas that your top competitors are already using with success. We can also help you to project cost and traffic.
Currently Running PPC
If you are not actively monitoring and managing your PPC campaigns, chances are that you are missing sales and overpaying for clicks. Our analytics tools can determine the efficiency of your campaigns, provide recommendations and track results.
Not Satisfied With PPC Results
If your PPC campaigns are not meeting key performance indicator (KPI) goals or you want them to just perform better, now is the time to optimize in order to reach goals, reduce costs and maximize ROI. Our analytics tools can pinpoint problems, root out inefficiencies and provide direction.
Want to Increase Traffic or Reduce PPC Costs
It is possible to increase both the quantity and quality of PPC campaign traffic while reducing your spend. These goals can be achieved by optimizing your campaigns. We have the tools, data and optimization experience to assist you with these goals as we have for other clients.
Want to Perform a Competitive Analysis
We have the tools that will empower you to compare your PPC campaigns with your competition on a number of levels: Campaign-wide, keyword specific, historically and daily. If you would like to know in an data-driven manner how your campaigns compare to your competition, we can assist.
Sophic is a Denver search engine marketing company that specializes in internet marketing that gets results. Sophic creates optimized search engine marketing strategies that deliver maximum ROI for our clients.
What Phase Are You In?
We can improve your search engine marketing position at any phase. Contact Sophic. |
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