Search Engine Marketing Process
A Holistic Approach To Your Online Marketing Strategy
Sophicʼs Optimal SEM™ strategies and services provide web sites with the capability to effectively and efficiently reach customers through paid search pay per click (PPC) and organic search engine placement results. This process is achieved by discovering, analyzing, defining, implementing and maintaining an optimized blend of coding, keywords, content and inbound
links.
We assess, monitor and maintain SEM (Search Engine Marketing) campaigns with world class web analytics and ROI tracking tools. We also take our analytics a step farther and monitor our clientsʼ competition. From this, we discover what your top competitors are doing well and what you can improve upon. We then incorporate this data into your SEM campaigns. The results are high rank, top positioning, quality leads and increased conversions.
Sophic SEM
What Makes Us Different
Our approach is more optimal than other SEM
agencies because we not only get to know your online business strategy, we also get to know your
competitorsʼ. Since search engine marketing is so fiercely competitive and new companies
enter the fray daily, it is imperative to know precisely who you are up against and what they are
doing.
Holistic Perspective
Since search engine marketing is a complex, multifaceted discipline, Sophic delivers a full
spectrum of research, implementation and ongoing management solutions:
Competitive Analysis
Paid Search - Pay Per Click (PPC)
Search Engine Optimization (SEO)
Web Analytics
ROI Tracking
Click Fraud Detection
Link Building
Web Design and Development
E-Commerce
Disciplined Delivery
Sophic team members have over a decade of experience delivering solutions for companies such as IBM, General Motors,
Solomon Smith Barney, Washington Mutual, Campbellʼs Soup, Walt Disney, Vail Resorts and
the United States Air Force. This
experience will deliver your online marketing campaigns in a disciplined, structured manner.
Sophic SEM Process
Why It Works
As a research oriented agency, Sophicʼs SEM strategy planning is data and results driven. We
slice through the volumes of Search Engine Marketing clutter out there to get you the best data for the best results.
This data shows both what your competitors are doing and what your customers are looking for.
Our tested and proven, approach delivers optimized PPC and SEO campaigns.
How It Works
- Phase 1: Discovery
The first phase focuses on understanding your business and its goals. We ask you to define
what search engine marketing success would look like to you as well as other key questions about your industry.
From this information, we pull real-time upstream data to see precisely what is occurring in your industry.
- Phase 2: Analysis and Recommendations
Next, we analyze the industry data and compare it to your current SEM variables. From this, we
formulate an implementation task list.
- Phase 3: Implementation
Next, we implement the tasks on the list. As a full service
Search Engine Marketing agency, we can seamlessly implement your web site, paid advertisement and upstream
updates.
- Phase 4: Management
SEM management is the last and perpetual phase. We implement world class monitoring and
analytics tools that track your SEM progress and ROI. From this data, we continue to optimize
your campaign variables so that they are in alignment with your key performance indicators
(KPIs). This is designed to provide you with ongoing top positioning and can even help to
reduce costs.
A Better SEM Strategy No Matter What Phase You Are In
Planning a SEM Strategy
If you know that you need to develop an SEM marketing strategy and have not started yet, now
is a good time to begin. More customers are using search engines to find goods and services
online than ever before. More and more businesses are leveraging this momentum. If you are not
moving ahead with a solid SEM strategy, you are actually losing ground to your competitors.
Want a Better SEM Strategy
If you currently are engaged in search engine marketing campaigns and want to improve the
quality and quantity of traffic, we can help. With our advanced web analytics tools, unique competitive approach and years
of experience, and we can determine your current position, pinpoint what your top SEM competitors have done to become high ranking for highly coveted keywords.
Want to Reduce SEM Costs, Increase Sales
If you are running SEM campaigns, you can adjust where and how you spend those ad dollars
by leveraging optimized SEM strategies. Once you become optimized for carefully selected
keywords, it is possible to strategically shuffle SEM spends to new keywords, demographics and networks while increasing sales. Sophic can help you identify these opportunities,
project the results and forecast cost differences.
Sophic is a Wilmington, North Carolina search engine marketing company that specializes in internet marketing that gets results. Sophic creates optimized search engine marketing strategies that deliver maximum ROI for our clients.
What Phase Are You In?
We can improve your search engine marketing position at any phase. Contact Sophic.
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