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Search Engine Optimization
Natural and Organic Search Engine Placement
Sophic's Optimal SEO™ gives business marketers the power to reach customers through organic search engine placement results that drive free, highly relevant traffic. This is achieved by discovering, defining, implementing and maintaining an optimized blend of coding, keywords, content and inbound links that are designed specifically for your web site business goals.
How You Can Benefit
Your organization can benefit from Sophic Optimal SEO™ Search Engine Optimization services in the following ways:
Get Positioned for Results
Unfortunately, most Search Engine Optimization agencies deliver SEO in a limited, one-way manner. They focus on just the goods, services and content on your website and then work their way outwards. It is a given that we should do this and understand your business, Search Engine Optimization goals and what SEO success should look like. But that is only part of the story. The other parts are knowing what your competition is doing and what your customers are searching for. We have access to the data that shows what your top competitors are doing and how they are doing it so that you can model your campaigns after the most successful SEO competitors in your industry and go after the top positions. We also have insight into what is actually being sought out by customers in your industry through search engines.
Attract Valuable Free Traffic
Sophic helps web sites to get highly coveted free traffic through relevant search engine result placements. This is achieved by delivering the right message at the right time to the right customers. When you provide an optimized blend of sought after products and relevant information that customers are looking for, search engines reward you with higher rankings. This puts you at the top of organic search pages. The results: potential customers click on your links that carry them to precisely what they are looking for on your site and you convert them into actual customers. Sophic can help position you for these results.
Reach More Customers
SEO can help you reach new customers in new places. For example, Google® estimates that 80 percent of all United States Internet users search through their site each month. Research shows that 65 percent of customers start their buying process by using search engines. In order to leverage these numbers, customers need to be able to find your site and Sophic Optimal SEO™ can help.
Improve Your Customer Web Site Experience
Search Engine Optimization automatically improves the quality of your web site. This is because your web site will be updated to meet search engine quality standards. These higher standards mean stronger content, improved usability, enhanced coding and a better overall
experience for your customers. This not only drives more and better traffic, but also helps to convert potential customers into actual customers and actual customers into repeat customers. Sophic can recommend and implement these web development enhancements for your site.
Convert More Customers
Studies show that a web site which appears on the top page of Google® organically can see conversion rates nearly double within the first two months. This is not only because customers can find you more easily, but because they feel that top ranking sites are more credible and trustworthy. Doubling your sales by improving what you offer your customers is a win win.
Understand Your Competition
Pinpointing your SEO rank position versus all of your competitors is especially crucial in planning, implementing and maintaing a successful SEO campaign. Additionally, this information can also assist with offline decision making. For example, what if it became evident
that your main supplier or largest customer is directly competing and winning against you online organically? How could that data impact your day to day interactions with them? Sophic can provide you with this data at any phase of your SEO efforts.
Be Proactive and Stay Ahead
Our analytics tools scour search engines dozens of times per day to track statistics. They also monitor what your customers are searching for and clicking on. Sophic uses this rich upstream data to help your web site climb to the top of organic search engine rankings
during discovery and implementation, and also remains there as we maintain and grow your PageRank®. We investigate and resolve problem spots as they arise due to new competitors and changing conditions as well as identify new opportunities that will give you even more of a competitive advantage.
Measure Results in Detail
At the onset of an SEO project, we set up some of the best web analytics tools on the market to
not only understand where you are and where you need to go, but to monitor as progress
unfolds. We believe that there is no way to manage what you can not measure. We deliver
accountable return on investment (ROI) and progress reporting on your Search Engine
Optimization campaign. We take web analytics a step farther; we deliver reports on how
and what your competition is doing also.
Get More Traffic No Matter What Phase You Are In
Sophic is a full service Search Engine Optimization agency. Our SEM process is designed to increase the quantity and quality of search engine traffic to your web site.
Planning to Build a Website
If you are planning to build a website and have not started yet, now is the time to begin laying the foundation for your Search Engine Optimization strategy. Building your web site in an SEO friendly manner from the onset will save you time and money later because you will not need to do an overhaul of the coding when you are ready to continue with your SEO marketing strategy. Sophic specializes in building traditional and e-commerce web sites that are SEO friendly.
Want More and Better Traffic
If you currently have a web site and want to improve the quality and quantity of traffic, we can help. With our world-class web analytics tools and years of experience, we can determine your current position, pinpoint what your top SEO competitors have done to become organic for highly coveted keywords, deliver a plan, implement, monitor and manage for long term success.
Planning to Re-Design Your Website
If you are planning to have your website re-designed, it is a golden opportunity to also implement SEO friendly development into your SEM strategy. This can save you money and time in the future because less re-writing of the code is required when you're ready to
move forward with your SEO marketing plan. Sophic delivers SEO ready web site redesigns that get more traffic and better results.
Want to Adjust or Reduce PPC Costs
If you are running paid search (PPC) campaigns, you can adjust where and how you spend those ad dollars by leveraging SEO strategies. Once you become organic for carefully selected keywords, it is possible to shuffle PPC spends to new keywords and reduce paid search costs. Sophic can help you identify those keywords, project the results and forecast cost differences. Sophic is a Denver search engine marketing company that specializes in internet marketing that gets results. Sophic creates optimized search engine marketing strategies that deliver maximum ROI for our clients.
Would Your Like To Meet More Customers?
We can improve your search engine success. Contact Sophic. |
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